Insight

Resonating with a consumer is the main goal of any marketer. They want the consumer to feel connected to the message they are conveying and remembering it when the time of purchase arrives.  But how do marketers try and connect with such a diverse range of people in an ever-growing society. It's called an Integrated Marketing Communications plan or IMC for short. This plan allows you to have a clear step-by-step plan to be successful in your marketing campaign.  Step 1: Know your target market You need to have a clear understanding of your target market. What are their hobbies? How do they read the news? How do they like being communicated to? This is such an important step because you don't need to waste resources on every single potential customer but instead a smaller, like-minded part of the market.  Step 2: Know which channels to use Now that you know your target market, how can you reach them? Questions need to be asked like what

How good is Google. I mean seriously it's probably the best thing out there. When you don't know something, who's the first "person" you ask ? Definitely Google. It simply has every thing you are looking for. But how do the best websites always end up on the top of the page? Google is the Google for a reason. They have developed a ranking algorithm  which sorts through the millions of web pages and ranks them from a few categories. These include the location and frequency of the keyword you search, content of the page, quality and relevance and more. By sorting through these it allows for the most appropriate web page to top the list. Very smart and simple. But we as digital marketers are continuing to progress how we market out products and have started to used a structured approach where companies can increase their position of their website. This is done through Search Engine Optimisation.  The way companies do this is by increasing the amount of keywords

Hey guys. Did you know the internet is HUGE! I mean massive. The internet provides a intercommunication of so many different devices which allows them to send and receive data to each other, otherwise known as the 'Internet of Things'.  This data being sent on the internet can be utilised by marketers in so many ways including analysing the customer buyer habits across so many different platforms and obtaining previously unavailable information which can be used to gain deeper insights in customer behaviour. This is a very valuable factor when considering marketing efforts but there are downsides to this. People who simply don't want to use the internet or be connected throughout online services may be disenfranchised where their ideas aren't heard of or they can't affect certain things they may want changed, as well as the amount of data available may raise privacy concerns about how people can control their own spending habits and lives. But how did we

What's the first thing you do when you wake up in the morning? I know for me it is to look at my phone and see the notifications on Facebook, Instagram and Snapchat. Yeah, the occasional ad pops up, but I will probably ignore it.. except for the multiple times that I have bought a product because it matched what I like in general. Now how did the ad know what to show me? This is the power of mobile marketing. Mobile marketing is phenomenal in the fact that it can deliver highly personalised and relevant information to the consumer, you. As a consumer uses their phone for their daily lives, apps and websites are tracking and collecting personal data for the use of building a profile of them and then targeting ads based on their behaviours on their mobiles. Ads get a bad rep simply because they're too intrusive and there's too many of them, however ads are good if you like what you see and they aren't a completely unrelated topic to your likes.

What's the most powerful thing known to man ? No it isn't Superman, its Word of Mouth or WoM. I know you're thinking but word of mouth can't shoot laser beams out of its eyes but think of it from this perspective. Imagine coming up against thousands of angry people with their own opinions about you, throwing slander and abuse towards yourself. Well some companies face this daily, but there is a trick to spread good word of mouth. Cross-fit is a fitness program  designed to push people to their limits. Now why would anyone want to be pushed to their absolute limits? Well in terms of social currency people like to share their thoughts, opinions and interests where they look good to others, and this shows as there are a constant stream of testimonials towards Cross-fit streamed on their YouTube channel. They also tend to associate testimonials with people with disabilities, health issues or older demographics, enabling consumers to feel a level of physiological ar

On the beautiful afternoon of 2nd of March, Mr Torgeir Aleti began our first Digital Marketing tutorial . We discussed the workings of Digital Marketing, to help us understand what basis the subject is taught on and its different components. The slideshow was constructed by Mr. Aleti’s past learnings and what he has thought to be of relevance. As all of the students in the tutorial were beginners in the subject he especially captured our attentions through his engaging discussion and friendly conversation with us. Mr. Aleti gives us references drawing on how digital marketing progressed from an industrial era to modern society. He compares the history of digital marketing highlighting the “post-industrial economy” to its involvement of how it is changing today’s diversification of marketing components, showing critical evaluation and understanding of the continuing dynamics of progression in a marketing sense. Contrasting these two theories puts digital marketing into perspe