Skip to main content

Bzzz

Image result for MObiles ads


What's the first thing you do when you wake up in the morning? I know for me it is to look at my phone and see the notifications on Facebook, Instagram and Snapchat. Yeah, the occasional ad pops up, but I will probably ignore it.. except for the multiple times that I have bought a product because it matched what I like in general. Now how did the ad know what to show me? This is the power of mobile marketing.

Mobile marketing is phenomenal in the fact that it can deliver highly personalised and relevant information to the consumer, you. As a consumer uses their phone for their daily lives, apps and websites are tracking and collecting personal data for the use of building a profile of them and then targeting ads based on their behaviours on their mobiles.

Related imageAds get a bad rep simply because they're too intrusive and there's too many of them, however ads are good if you like what you see and they aren't a completely unrelated topic to your likes. There are various ways to grab your consumers attention through non-intrusive methods such as pay-per-click ads which target long-tail search terms (3 or 4 keyword phrases tending to be highly specific). This would mean seeing an ad that you have been searching for and would want instead of a marketer using flashy display advertising and unsolicited ads (pop-ups) that just grab your attention away.

Basically, advertisements through mobile marketing can be unwanted and annoying only if they are made to be that way. Through properly sourcing data and using it in a less intrusive way would allow your mobile marketing techniques to be favourable in the eyes of consumers and form a positive image. 

Thanks for reading and I look forward to any thoughts :)

Comments

  1. Brodie MooreMarch 31, 2018 at 7:33 PM

    Kaan, what a great article on the implications of mobile marketing. The post explained the concept well for a newcomer to mobile marketing such as myself.

    While mobile marketing & advertisements can be tailored to the individual consumer, where do you think there is a ‘happy medium’ in which marketers can utilise the techniques and objectives of mobile marketing, along with traditional forms (blasting) of marketing and advertising?

    Cheers!

    ReplyDelete
    Replies
    1. Kaan DesovaliApril 2, 2018 at 3:56 AM

      I think as long as ads aren't popping up on my screen every second, I'm fine with seeing various advertisements for different products. Yes targeted ads are definitely preferred but if marketers minimise the clutter and randomness of ads then I think this is the 'happy medium'.

      Delete
  2. UnknownApril 5, 2018 at 11:28 PM

    Great article you have on there on mobile marketing! I myself am a user of smartphones, and with over 3 to 4 hours of my time is spent on it. I do see mobile marketing as an effective way to reach people these days. Advertisements on my social media feeds have annoyed the crap out of me seeing the same thing over and over again as well as gave me insights on things (like new clothing brands) that i never knew existed!

    ReplyDelete
    Replies
    1. Kaan DesovaliApril 9, 2018 at 1:58 AM

      Thanks for the comment !
      I completely agree, we can have both sides of advertising being targeted and attention-grabbing ads.

      Delete

Post a Comment

Popular posts from this blog

Optimise & Monetise

How good is Google. I mean seriously it's probably the best thing out there. When you don't know something, who's the first "person" you ask ? Definitely Google. It simply has every thing you are looking for. But how do the best websites always end up on the top of the page? Google is the Google for a reason. They have developed a ranking algorithm  which sorts through the millions of web pages and ranks them from a few categories. These include the location and frequency of the keyword you search, content of the page, quality and relevance and more. By sorting through these it allows for the most appropriate web page to top the list. Very smart and simple. But we as digital marketers are continuing to progress how we market out products and have started to used a structured approach where companies can increase their position of their website. This is done through Search Engine Optimisation.  The way companies do this is by increasing the amount of keywords...
9 comments
Read more

Connecting with Consumers: The IMC Approach

Resonating with a consumer is the main goal of any marketer. They want the consumer to feel connected to the message they are conveying and remembering it when the time of purchase arrives.  But how do marketers try and connect with such a diverse range of people in an ever-growing society. It's called an Integrated Marketing Communications plan or IMC for short. This plan allows you to have a clear step-by-step plan to be successful in your marketing campaign.  Step 1: Know your target market You need to have a clear understanding of your target market. What are their hobbies? How do they read the news? How do they like being communicated to? This is such an important step because you don't need to waste resources on every single potential customer but instead a smaller, like-minded part of the market.  Step 2: Know which channels to use Now that you know your target market, how can you reach them? Questions need to be asked like...
2 comments
Read more