Skip to main content

Infectious Ideas

Image result for ideas spread


What's the most powerful thing known to man ? No it isn't Superman, its Word of Mouth or WoM. I know you're thinking but word of mouth can't shoot laser beams out of its eyes but think of it from this perspective. Imagine coming up against thousands of angry people with their own opinions about you, throwing slander and abuse towards yourself. Well some companies face this daily, but there is a trick to spread good word of mouth.

Cross-fit is a fitness program  designed to push people to their limits. Now why would anyone want to be pushed to their absolute limits? Well in terms of social currency people like to share their thoughts, opinions and interests where they look good to others, and this shows as there are a constant stream of testimonials towards Cross-fit streamed on their YouTube channel. They also tend to associate testimonials with people with disabilities, health issues or older demographics, enabling consumers to feel a level of physiological arousal with their emotions that can trigger the sharing of information through WoM.


We can see this emotional appeal in many marketing campaigns as businesses do follow the Pareto principle knowing that 80% of the work will be done by 20% of the participants, showing a good means to get a message across for your brand. Brands that know how to put out a message memorable to consumers are in my opinion in the forefront in marketing and know that consumer thoughts and insights are the most important aspect in being successful.

So what's the trick for marketers in trying to achieve a high, positive level of word of mouth? Tell stories. Stories are more effective because they are personal and more trustworthy. I'd much rather tell people I know an interesting, emotion provoking story rather than 5 facts about a random company.


Comments

  1. Kit ObieMarch 23, 2018 at 7:58 PM

    Dear Kaan,

    Loved reading your blog. ☺

    I find it fascinating that the whole concept of WOM is something that has taken on a whole new dimension in this digital word. It’s actually kind of scary how important it is now that bad reviews, negative publicity and mean comments can spread faster than ever before. What’s that saying, ‘’ If you build it, they will come”. To me this still holds true as a philosophy for any successful brand. If you have a great product or service, people will share it and talk about it in a positive light just as you talk about in your post with reference to the Pareto Principle.

    I couldn’t agree more with you that listening or reading brand stories is something that resonates and appeals to me best. If I had was starting up a company that didn’t have a particularly remarkable story what would you suggest I capitalise on to get my message out there? Would love to hear your thoughts.

    I look forward to reading your next post ☺

    ReplyDelete
    Replies
    1. Kaan DesovaliMarch 28, 2018 at 9:56 PM

      Hi Kit,

      Thanks for the comment :)

      I'd suggest if you were a start up company you should simply focus on the main reason you started your company and exceed you customers expectations ! By creating a fantastic experience for your customer, everyone will start talking about you.

      Hope you enjoyed my suggestion, Thankyou.

      Delete
  2. Luke GallasMay 25, 2018 at 11:25 PM

    Hey Kaan, great red!

    I really enjoyed the tip you gave about how to achieve positive word of mouth, it is not often enough today in our marketing climate that someone tells a story with a message. everyone is stuck in their ways of doing something the same way over and over because it works, and despite the fact that they say 'if it works don't fix it', it can always be done better. I don't think it would be too harmful for brand awareness if some company's were to try and develop word of mouth by telling a story with the marketing campaigns, even if it does not come about naturally. I really found that 'Pareto Principle' interesting and will have to research that some more.

    Luke.

    ReplyDelete

Post a Comment

Popular posts from this blog

Optimise & Monetise

How good is Google. I mean seriously it's probably the best thing out there. When you don't know something, who's the first "person" you ask ? Definitely Google. It simply has every thing you are looking for. But how do the best websites always end up on the top of the page? Google is the Google for a reason. They have developed a ranking algorithm  which sorts through the millions of web pages and ranks them from a few categories. These include the location and frequency of the keyword you search, content of the page, quality and relevance and more. By sorting through these it allows for the most appropriate web page to top the list. Very smart and simple. But we as digital marketers are continuing to progress how we market out products and have started to used a structured approach where companies can increase their position of their website. This is done through Search Engine Optimisation.  The way companies do this is by increasing the amount of keywords...
9 comments
Read more

Bzzz

What's the first thing you do when you wake up in the morning? I know for me it is to look at my phone and see the notifications on Facebook, Instagram and Snapchat. Yeah, the occasional ad pops up, but I will probably ignore it.. except for the multiple times that I have bought a product because it matched what I like in general. Now how did the ad know what to show me? This is the power of mobile marketing. Mobile marketing is phenomenal in the fact that it can deliver highly personalised and relevant information to the consumer, you. As a consumer uses their phone for their daily lives, apps and websites are tracking and collecting personal data for the use of building a profile of them and then targeting ads based on their behaviours on their mobiles. Ads get a bad rep simply because they're too intrusive and there's too many of them, however ads are good if you like what you see and they aren't a completely unrelated topic to your likes. ...
4 comments
Read more

Connecting with Consumers: The IMC Approach

Resonating with a consumer is the main goal of any marketer. They want the consumer to feel connected to the message they are conveying and remembering it when the time of purchase arrives.  But how do marketers try and connect with such a diverse range of people in an ever-growing society. It's called an Integrated Marketing Communications plan or IMC for short. This plan allows you to have a clear step-by-step plan to be successful in your marketing campaign.  Step 1: Know your target market You need to have a clear understanding of your target market. What are their hobbies? How do they read the news? How do they like being communicated to? This is such an important step because you don't need to waste resources on every single potential customer but instead a smaller, like-minded part of the market.  Step 2: Know which channels to use Now that you know your target market, how can you reach them? Questions need to be asked like...
2 comments
Read more