Insight

What's the first thing you do when you wake up in the morning? I know for me it is to look at my phone and see the notifications on Facebook, Instagram and Snapchat. Yeah, the occasional ad pops up, but I will probably ignore it.. except for the multiple times that I have bought a product because it matched what I like in general. Now how did the ad know what to show me? This is the power of mobile marketing. Mobile marketing is phenomenal in the fact that it can deliver highly personalised and relevant information to the consumer, you. As a consumer uses their phone for their daily lives, apps and websites are tracking and collecting personal data for the use of building a profile of them and then targeting ads based on their behaviours on their mobiles. Ads get a bad rep simply because they're too intrusive and there's too many of them, however ads are good if you like what you see and they aren't a completely unrelated topic to your likes. ...

What's the most powerful thing known to man ? No it isn't Superman, its Word of Mouth or WoM. I know you're thinking but word of mouth can't shoot laser beams out of its eyes but think of it from this perspective. Imagine coming up against thousands of angry people with their own opinions about you, throwing slander and abuse towards yourself. Well some companies face this daily, but there is a trick to spread good word of mouth. Cross-fit is a fitness program  designed to push people to their limits. Now why would anyone want to be pushed to their absolute limits? Well in terms of social currency people like to share their thoughts, opinions and interests where they look good to others, and this shows as there are a constant stream of testimonials towards Cross-fit streamed on their YouTube channel. They also tend to associate testimonials with people with disabilities, health issues or older demographics, enabling consumers to feel a level of physiological ar...

On the beautiful afternoon of 2nd of March, Mr Torgeir Aleti began our first Digital Marketing tutorial . We discussed the workings of Digital Marketing, to help us understand what basis the subject is taught on and its different components. The slideshow was constructed by Mr. Aleti’s past learnings and what he has thought to be of relevance. As all of the students in the tutorial were beginners in the subject he especially captured our attentions through his engaging discussion and friendly conversation with us. Mr. Aleti gives us references drawing on how digital marketing progressed from an industrial era to modern society. He compares the history of digital marketing highlighting the “post-industrial economy” to its involvement of how it is changing today’s diversification of marketing components, showing critical evaluation and understanding of the continuing dynamics of progression in a marketing sense. Contrasting these two theories puts digital marketing into perspe...