Insight

Privacy is an important thing for many people and it relates to important human principles such as human dignity, human uniqueness and the importance of solitude. Everyone expects a certain level of privacy in their daily lives and especially when it comes to companies. The relation of companies and privacy evokes thought about the ethical issues that arise between the two. Companies with websites, which, in this day and age is every company, have the ability to download 'cookies' onto the device in which you accessed the website. A cookie is something checks whether you have been to the site before and can keep track of when you return and then use this information to tailor the different ads on the screen in a way that would appeal to the user more. This has both good and bad factors with it because they are great for remembering your shopping carts and save web preferences but to do this they have to store information about you which can be used for tracking which m...

Resonating with a consumer is the main goal of any marketer. They want the consumer to feel connected to the message they are conveying and remembering it when the time of purchase arrives.  But how do marketers try and connect with such a diverse range of people in an ever-growing society. It's called an Integrated Marketing Communications plan or IMC for short. This plan allows you to have a clear step-by-step plan to be successful in your marketing campaign.  Step 1: Know your target market You need to have a clear understanding of your target market. What are their hobbies? How do they read the news? How do they like being communicated to? This is such an important step because you don't need to waste resources on every single potential customer but instead a smaller, like-minded part of the market.  Step 2: Know which channels to use Now that you know your target market, how can you reach them? Questions need to be asked like...