Insight

How good is Google. I mean seriously it's probably the best thing out there. When you don't know something, who's the first "person" you ask ? Definitely Google. It simply has every thing you are looking for. But how do the best websites always end up on the top of the page? Google is the Google for a reason. They have developed a ranking algorithm  which sorts through the millions of web pages and ranks them from a few categories. These include the location and frequency of the keyword you search, content of the page, quality and relevance and more. By sorting through these it allows for the most appropriate web page to top the list. Very smart and simple. But we as digital marketers are continuing to progress how we market out products and have started to used a structured approach where companies can increase their position of their website. This is done through Search Engine Optimisation.  The way companies do this is by increasing the amount of keywords...

Hey guys. Did you know the internet is HUGE! I mean massive. The internet provides a intercommunication of so many different devices which allows them to send and receive data to each other, otherwise known as the 'Internet of Things'.  This data being sent on the internet can be utilised by marketers in so many ways including analysing the customer buyer habits across so many different platforms and obtaining previously unavailable information which can be used to gain deeper insights in customer behaviour. This is a very valuable factor when considering marketing efforts but there are downsides to this. People who simply don't want to use the internet or be connected throughout online services may be disenfranchised where their ideas aren't heard of or they can't affect certain things they may want changed, as well as the amount of data available may raise privacy concerns about how people can control their own spending habits and lives. But how did we ...